If you’re new to cannabis, you may not know about THC, CBD, and terpenes, but they’re an integral part to the cannabis plant that all novice and expert consumers should know about. Even if you’re just entering the cannabis world, it’s likely you’ve heard about various ratios. But the real question is: why do so many cannabis enthusiasts care about ratios? Answer: different cannabinoids (THC, CBD, THCa, etc.) work in tandem when consumed—a process known as the entourage effect. The cannabis Entourage Effect is the idea that various compounds found in the cannabis plant act in synergy together to create enhanced therapeutic effects, and that they work better in tandem than they do on their own.