Cannabis Culture: Our 4/20 Celebration[email protected]
Members of the Papa & Barkley team participating in our 4/20 office games
4/20 Celebrations at Papa & Barkley
Here at Papa & Barkley we believe that cannabis has the power to impact and change people’s lives. Every April 20th people around the world have the chance to celebrate the plant and its amazing medicinal effects. In line with that global tradition, our company celebrated by launching a wellness campaign, partnering with Bayked Music Festival, and putting on a series of games at our offices.
Co-Founder and Chief Products Officer, Guy Rocourt participating in our 4/20 Celebration games
Let the Games Begin!
Here at Papa & Barkley we work hard to change people’s lives by unlocking the power of cannabis, but we also know the value of taking time to celebrate the plant. Our 4/20 office celebrations consisted of playing games like ‘giant Jenga,’ ‘collect the trichomes,’ and ‘how you roll.’
Each game was 4/20 themed and our team was present in full force to play along and enjoy the celebrations. Among the best moments of our 4/20 celebration was the ‘how you roll’ game. The game consisted of pairing members of our team with someone who was designated to wrap them with toilet paper and cap them with an orange wig as fast as possible.
Winners of the game cheering after an intense and grueling competition.
Bayked Music Festival
We had the opportunity to attend and partner with the Bayked Music Festival in San Diego
The Bayked Music Festival in San Diego was an interactive day time festival featuring live music from Gramatik, Brasstracks and more. The event took place at the Embarcadero Marina Park, which provided the perfect background for guests to enjoy cocktails, snack on a variety of food options and get educated by California’s top cannabis vendors. Other event highlights included live art demonstrations, photo ops, interactive games, local retail boutiques, and the Urbn Leaf Feel Good Lounge.
Our Trade Marketing Director Vat with brand ambassadors at the Bayked Music Festival. Vat had the opportunity to interact with event attendees and other people wanting to learn more about Papa & Barkley and our products.
Welcome to the Big Apple
Papa & Barkley partnered with Stretch*d yoga studio in New York City to offer a CBD strech session every Wednesday during April.
30 Days of Wellness
Papa & Barkley launched a campaign, 30 Days of Wellness during the month of April to help our customers focus on increasing their health and wellness every day. Along with our campaign, we partnered with several companies in New York to focus people on wellness by participating in events around the city.
Partnership With Lululemon
Every Wednesday during April we partnered with Lululemon Columbus Circle, in New York, to offer free CBD massages. Participants were able to sample our CBD products during a massage, compliments of Papa & Barkley.
Part of our 30 Days of Wellness campaign was to create a challenge to focus on health and wellness every day. Customers who used our hashtag on their social media posts entered for free giveaways sponsored by Papa & Barkley. Want to see all of the amazing posts? Visit your Instagram and search for #PBWellness or click the link to see all posts from last month’s campaign.
Partnership With Strech*d NY
Papa & Barkley had the priviledge to partner with Stretch*d studio in New York City to offer customers a CBD stretch session every Wednesday during April. Customers who participated had the opportunity to sample CBD during the stretching sessions, compliments of Papa & Barkley.
We believe that Cannabis has the power to improve people’s live, and it is our mission to educate, and provide the best in class cannabis products towards that goal. 4/20 may have many different meanings to different people, but here at Papa & Barkley April 20th is a time to celebrate the plant and bring health and wellness to the forefront of the conversation. We celebrated by launching a wellness campaign that lasted all month, celebrating in our offices with games, and by attending the Bayked Music Festival. Overall, we had a great 4/20.
How did you celebrate 4/20? Let us know in the comments!